Students were tasked with planning an event for the launch of a new ‘Powerade Active Water’. They were to write a pitch and a detailed timeline for the event.

Jasmine’s choice of venue, theme and guestlist demonstrated a high level understanding of the type of product and event she was organising. For example, the inclusion of Ash Barty on the guestlist highlights that Jasmine understands the power of relevant influencers at events. Jasmine’s idea for product exposure was a creative take on the pre-existing “say yes to no sugar” Coca-Cola campaign showcasing design thinking and research skills.