In partnership with Essential Energy, we produced a campaign to boost recruitment for their apprenticeship programs. This initiative aimed to increase awareness and applications for two of their five apprenticeship streams.

The aim was to ‘show’ students inside the average day in the life of a Powerline Worker and Substation Electrical Technician. We travelled to two of their work sites, in Lismore and Tamworth, to ‘shadow’ two of their staff on an average day.

Complementing the videos, two Virtual Work Experience modules were developed and distributed into high schools. These modules offer interactive learning experiences that allow students to test their aptitude and interest in the skills related to these careers.